Data providers, healthcare institutions, banks, and government have the need to prevent unintentional loss of private or sensitive data, but their core business requires them exchange, or even sell, private or sensitive data - a process completely counter to data loss prevention (DLP). While not the core issue they faced, the Equifax breach highlights this DLP challenge. The vulnerability exposed Equifax to a massive data exfiltration through an "exit" from which they would normally expect sensitive information to leave. Current tools do not help enterprises that need to "break the rules" and push protected data externally - a process for which they were designed to counter. A system that prevents accidental and intentional release of enterprise sensitive data can't effectively guard the gateway where the largest amount of sensitive data enters and leaves the enterprise. Public and private data providers are critical to help business succeed, but they also need to know how to more effectively mitigate improper exfiltration of data through the very gateways they need to serve their customers and business partners.